About Pilot Pen Tennis at Yale
Pilot Pen Tennis at Yale, an Olympus US Open Series event on the ATP
World Tour and Sony Ericsson WTA Tour, will be held August 20-28, 2010
at the Connecticut Tennis Center at Yale and feature a number of
international tennis stars. The 2009 Pilot Pen, whose champions are
Caroline Wozniacki and Fernando Verdasco, drew nearly 80,000 spectators
and was televised nationally for 16 hours on ESPN2 and CBS Sports. An
economic impact study conducted in 2008 showed that the event generated
an estimated total gross economic impact on the New Haven regional
economy of more than $26 million.
About the Olympus US Open Series
The Olympus US Open Series brings together the 10 summer tournaments in
North America, three television networks, tennis’ sanctioning bodies
and top corporate sponsors during the summer tennis season. In 2009 the
Series continued its enhancements to the sport, including more national
TV hours, live back-to-back Finals every weekend, bonus prize money at
the US Open, and a significant national marketing campaign.